MICHELE MARDORF
ART DIRECTOR
WORLD WILDLIFE FUND
EDUCATIONAL CAMPAIGN
Habitat loss endangers 85% of species, highlighting the need to educate the next generation about our impact on the environment. The Buddy System uses Augmented Reality (AR) to provide immersive experiences, connecting tech-savvy Gen Alpha with new ways to learn about endangered ecosystems and how to take care of them.
Activation: The Buddy Experience
In collaboration with 3D artist, Vernon James Manlapaz @vernbestintheworld, WWF brings classroom lessons to life through outdoor field trips where children can engage with and learn through hyper-realistic augmented reality interactions with animals "in the wild."
Print: Classroom and Out-Of-Home
Digital: Desktop, App, Social Media
App and dektop interface to learn more about The Buddy System and adopt Buddies.
Merchandise
For fun and for company: Take your Buddy anywhere you go with our AR activated merchandise.
Credits
Art Direction & Design: Michele Mardorf
Copywriting: Taynah Oliveira
Augmented Reality: Vernon James Manlapaz
Category: Educational Campaign