INTERACTIVE, EXPERIENTIAL, IMPACT
CONTEXT
As habitat loss remains the main threat to about 85% of all endangered plant and animal species, teaching the next generation early about human impact on the environment has never been more crucial. But who wants to learn about endangered species stuck in a book? Certainly not Gen Alpha, who's the first generation to have a seamless integration of tech into every aspect of their life.
INSIGHT
"Tell me and I forget.
Show me and I remember.
Involve me and I understand.”
Technologies that expand the human sensory experience, such as AR, are predicted to be the future of education as they provide virtual examples and add gaming elements to support textbook material.
IDEA
The Buddy System is the AR Tamagotchi of today that allows parents and teachers to take the classroom anywhere, and gives kids the opportunity to learn more about endangered species as they take care of their assigned buddy through an augmented reality educational experience.
ROLE: ART DIRECTOR, GRAPHIC DESIGNER
THE BUDDY SYSTEM
Humans and Nature as ONE
In collaboration with 3D artist, Vernon James Manlapaz @vernbestintheworld, WWF would create hyper-realistic immersive experiences outdoors as a way for parents and teachers to take kids on field trips that allow them to be around and learn more animals that are endangered.
The Buddy Experience
Installations
As a way to expand this educational experience, WWF will create small gaming devices to allow younger kids to also learn about how to successfully coexist and grow empathy for different species. Through this, kids will be able to take their buddy everywhere and be prompted to feed them, provide water, and take them to socialize with other species to learn more with friends.
Gamification
Adopting a Buddy
Credits
Art Direction: Michele Mardorf
Copywriting: Taynah Alves Oliveira
AR: @vernbestintheworld Vernon James
Category: Interactive, Experiential, Impact