Screen Shot 2021-02-17 at 5.05.40 PM.png

MICHELE MARDORF

ART DIRECTOR

WORLD WILDLIFE FUND

 

INTERACTIVE, EXPERIENTIAL, IMPACT

  CONTEXT  

As habitat loss remains the main threat to about 85% of all endangered plant and animal species, teaching the next generation early about human impact on the environment has never been more crucial. But who wants to learn about endangered species stuck in a book? Certainly not Gen Alpha, who's the first generation to have a seamless integration of tech into every aspect of their life.  

  INSIGHT 

"Tell me and I forget.
Show me and I remember.
Involve me and I understand.”


Technologies that expand the human sensory experience, such as AR, are predicted to be the future of education as they provide virtual examples and add gaming elements to support textbook material.

  IDEA 

The Buddy System is the AR Tamagotchi of today that allows parents and teachers to take the classroom anywhere, and gives kids the opportunity to learn more about endangered species as they take care of their assigned buddy through an augmented reality educational experience.  

ROLE: ART DIRECTOR, GRAPHIC DESIGNER

THE BUDDY SYSTEM

Humans and Nature as ONE

Screen Shot 2021-02-18 at 6.30.05 PM.png
The Buddy System OOH.jpg
The Buddy System.jpg
WWF Phone.png
spotify layout .png

In collaboration with 3D artist, Vernon James Manlapaz @vernbestintheworld, WWF would create hyper-realistic immersive experiences outdoors as a way for parents and teachers to take kids on field trips that allow them to be around and learn more animals that are endangered.

The Buddy Experience

Installations

Screen Shot 2020-12-03 at 7.38.11 PM.png
The Buddy System-giraffe.png
The Buddy System-hippo.png
The Buddy System-turte.png
spotify layout .png

As a way to expand this educational experience, WWF will create small gaming devices to allow younger kids to also learn about how to successfully coexist and grow empathy for different species. Through this, kids will be able to take their buddy everywhere and be prompted to feed them, provide water, and take them to socialize with other species to learn more with friends.

Gamification

Adopting a Buddy

WWF Tamagochi.png

Credits

Art Direction: Michele Mardorf

Copywriting: Taynah Alves Oliveira

AR: @vernbestintheworld Vernon James

Category: Interactive, Experiential, Impact