​Born in Spain to a German guitar player and a Peruvian painter, I spent much of my childhood somewhere unfamiliar, temporary, and far from home. I learned to understand places through observation before language, and to pick up on the visual and cultural details that make one world feel different from another. That instinct and my early obsession with The Sims are probably where my love for world-building started.

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Today, my work lives at the intersection of music, sports, and entertainment, where fandom forces every idea to understand the ecosystem around it before adding something new, whether that becomes a campaign, a film, or an experience. My sweet spot is translating culture into immersive creative systems, while giving the work a strategic point of view and teams something conceptually meaningful to build from.

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The more AI expands what we can make, the more important it becomes to know what only you would make. That’s where my taste, references, and lived experiences become my signature in the world.

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Open to ACD and Sr. Art Director roles where culture, craft, and innovation drive the work.