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RESEARCH, STRATEGY, DESIGN, CONTENT SERIES
PROJECT 1: OPPORTUNITY ANALYSIS
CONTEXT
Dreamville is looking to expand beyond being just a record label. This opportunity analysis explores potential opportunities for the brand to bring consumer awareness for the other ventures they are looking to offer.
PROJECT 2: THESIS
CONTEXT
The music industry has suffered tremendously due to COVID-19. This repot examines the current landscape through the lens of the hip hop genre to propose strategic communication efforts using Dreamville as brand of focus.
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