ART DIRECTOR
VERIZON
In partnership with Lainey Wilson, Verizon brought her song Call A Cowboy to life by building a fan-first brand moment that blurred the line between lyric and lived experience, tapping into the soul of her music to create something both culturally grounded and authentically connected to the brand.
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Set at her Nashville bar the day of her concert, a Verizon-branded Western-style phone booth allowed fans to call a cowboy and get a surprise horseback ride from the bar to the arena to arrive in real VIP style, turning a lyric into a living, shareable moment rooted in country culture, Lainey Wilson fandom,
and Verizon’s premium access promise.
MY ROLE:
Alongside my CW partner, I co-led concepting and sold the idea through multiple layers of Verizon leadership.
On the visual side, I directed the overall look and experiential design, working closely with production teams to pull off the seemingly-almost-impossible task of bringing horses into downtown Nashville.