ACD / ART
THE ONE CLUB MIAMI
Disrupting Traditions
Miami has several established creative organizations, but they largely operate within their own circles. As Vice President of The One Club Miami, I saw an opportunity to bring the community together around a conversation many young creatives were already having: what does a career in creativity look like when the traditional agency path isn’t the only path anymore? That became Disrupting Traditions, a first-time collaboration between The One Club Miami, AAF Miami, and AIGA Miami designed to connect professionals, students, and emerging creatives around new ways of building a career in the industry.
MY ROLE:
As Vice President, I originated the event concept and brought it to The One Club Miami leadership, then initiated the partnership with AAF Miami and AIGA Miami. I shaped the programming and panel, co-developed the visual identity, and helped lead production from planning through event day.
POINT OF VIEW
The creative industry talks a lot about breaking convention, but the path into it can still feel surprisingly narrow. That was something I had felt since college, especially as someone drawn to music, sports, and culture rather than a traditional agency track. I also saw the same tension across Miami: talented people without access to portfolio schools, creatives questioning whether they belonged, and a local industry that was often represented through too limited a cultural lens. Disrupting Traditions was built to challenge that. The idea was to create a room where different backgrounds, disciplines, and career paths could feel equally valid, and where emerging creatives could see more possibilities for how to build a life in this industry.
EXECUTION
I took the idea to The One Club Miami leadership, then helped bring AAF Miami and AIGA Miami into the collaboration, turning it into a shared platform across three of the city’s major creative organizations. I shaped the panel and programming, helped secure sponsors including Marcus Graham Project and Spike DDB, and partnered with Gordana Jokanovic on the event identity and rollout across promotional and event touchpoints. I also stayed involved through production and event day, helping carry the idea from concept to a live experience for Miami’s creative community.
Beyond Disrupting Traditions, I also helped lead a range of One Club Miami events, awards, panels, and community programs, shaping the creative direction, visual identity, merchandise, production, and overall event experience from early planning through execution.
