After a four year hiatus, The Dreamville Chi League made its glorious return back to the hardwood and I had the opportunity to lead art direction + design to bring the experience to life. After Dreamville decided on one of several creative territories pitched, I worked with an experiential design team to map out and build out each creative touchpoint of the venue. While also developing the visual identity system and content marketing assets to promote the event to fans waiting for its return.
All Roads Lead To The Chi League
Apart from the Dreamville Chi League, we also worked on other projects for the record. Watch our reel below to see more of our work.
Art Direction: Michele Mardorf
Copywriting: Amanda Wicks, Rakiya Thompson
Graphic Design: Connie Flores, Chris Hardy, Michele Mardorf
Website: Kiara Henry