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MICHELE MARDORF

ART DIRECTOR

mac

DREAMVILLE

EVENT BRANDING

After a four year hiatus, The Dreamville Chi League made its glorious return back to the hardwood and I had the opportunity to lead art direction + design to bring the experience to life. After Dreamville decided on one of several creative territories pitched, I worked with an experiential design team to map out and build out each creative touchpoint of the venue. While also developing the visual identity system and content marketing assets to promote the event to fans waiting for its return.  

All Roads Lead To The Chi League

Venue Branding

VIP Experience

Apart from the Dreamville Chi League, we also worked on other projects for the record. Watch our reel below to see more of our work.

Credits

Art Direction: Michele Mardorf

Copywriting: Amanda Wicks, Rakiya Thompson

Graphic Design: Connie Flores, Chris Hardy, Michele Mardorf

Website: Kiara Henry

Category: Branding

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