ART DIRECTOR
DREAMVILLE
The Dreamville Chi League, a premier pro-am basketball tournament, made its highly anticipated return to Chicago's hardwood after a four-year hiatus, in partnership with Wilson. United under the message "Bonded By Ball," the event brought together sport, music, and culture through high-energy games, live performances, and immersive fan experiences.
MY ROLE:
I developed the art direction + visual identity of the event, while leading our design team, and directly contributing to key design executions.
All Roads Lead To The Chi League
Venue Branding
VIP Experience
Apart from the Dreamville Chi League, we also worked on other projects for the record label. Watch our reel below to see more of our work.
Credits
Art Direction: Michele Mardorf
Copywriting: Amanda Wicks, Rakiya Thompson
Graphic Design: Connie Flores, Chris Hardy, Michele Mardorf
Website: Kiara Henry