After a four year hiatus, The Dreamville Chi League made its glorious return back to the hardwood and I had the opportunity to lead art direction + design to bring the experience to life. After Dreamville decided on one of several creative territories pitched, I worked with an experiential design team to map out and build out each creative touchpoint of the venue. While also developing the visual identity system and content marketing assets to promote the event to fans waiting for its return.  

Copywriting: Amanda Wicks, Rakiya Thompson

Graphic Design: Connie Flores, Chris Hardy, Michele Mardorf