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ART DIRECTOR

RESORTS WORLD

In collaboration with Queens rap legend Nas, Resorts World Casino NYC unveiled a $5 billion expansion plan to transform the establishment into a full-fledged, Las Vegas-style casino, while also aiming to refine the Jamaica, Queens neighborhood. To present this plan to the public, we developed the Queens Dreams Are Made Of These launch event, along with an anthem video 'The Evolution' celebrating Queens for the press-conference reveal moment.

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MY ROLE:

I helped shape the art direction + executions, selected locations for the anthem video, contributed to the script, and helped choose talent for the event programming.

Credits

Role: Art Director / Designer

Agency: Mass Appeal

Director: Emma Francis-Snyder

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