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MICHELE MARDORF

ART DIRECTOR

mac

RESORTS WORLD

REVEAL CAMPAIGN

In collaboration with Queens rap legend Nas, Resorts World Casino NYC unveiled a $5 billion expansion plan to transform the establishment into a full-fledged, Las Vegas-style casino, while also aiming to refine the Jamaica, Queens neighborhood. To present this plan to the public, we launched the Queens Dreams Are Made Of These campaign. This initiative included an anthem video 'The Evolution' celebrating Queens and integrated the campaign's concept into our event branding, ensuring a cohesive narrative for the press-conference reveal moment.

Credits

Mass Appeal Team +

Michele Mardorf: Art Direction, Design

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