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MICHELE MARDORF

ART DIRECTOR

mac

COURT CULTURE

PRODUCT DEVELOPMENT

In 2015, the HEAT changed the game with Court Culture. Born straight outta Miami’s soul, it featured local vibes and native flair through apparel merchandise.

This innovative approach not only celebrated the vibrant spirit of Miami but also embodied the team's commitment to representing and empowering the diverse communities that make up the city.

The Game Plan

BUCKET 1:

BUCKET 2: