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ART DIRECTOR
mac
COURT CULTURE
In 2015, the HEAT changed the game with Court Culture. Born straight outta Miami’s soul, it featured local vibes and native flair through apparel merchandise. Today, Court Culture has evolved to call itself a lifestyle brand. So the question becomes - How can the brand also evolve its offerings to reflect this lifestyle component.
MY ROLE:
As Creative Director, I shaped the concepts we pitched and set the tone + visual direction for the entire project. I guided the art directors and copywriters, ensuring the work aligned with our strategy and approach.
The Game Plan
BUCKET 1:
BUCKET 2:
