Art directed and design the event branding for an audiovisual Hip Hop x art experience. This identity system includes logo, color palette, type system, maximalist poster, individual posters, and merchandise. Also created the marketing materials including social posts, OOH, digital, and experiential activation.
There will also be an experiential activation which will be available for people walking in the Design District in Miami.
This activation will allow people to immerse themselves into a sneak peak version of the event a week prior to the opening. The container will have immersive art accompanied by sounds by Soulection.
Art Direction: Michele Mardorf
Copywriting: Michele Mardorf
Graphic Design: Michele Mardorf